![]() Mr Alif also highlighted a recent study conducted by Material that revealed that the TikTok community is 1.5 times more likely to buy products discovered on the platform compared to other platforms’ users. The 2023 6.6 mega sales season in Singapore witnessed a 170 per cent increase in gross merchandise value and a 160 per cent increase in orders over the baseline value. In fact, we ceased our offline operations in April as our TikTok Shop has been consistently outperforming our physical store, which opened in 2021.”Īccording to TikTok figures, there’s good reason for merchants like Mr Alif to be optimistic. “TikTok Shop has become one of our main sales channels alongside our online store. “We saw a 40 per cent increase in monthly revenue since we joined TikTok Shop,” said Mr Alif. ![]() The community even has its own hashtag: #WomenofWaistlab, or WOW. That got me thinking, what if Waistlab could do the same?”īy engaging in weekly livestreams and fostering continuous interaction with customers, Waistlab successfully built a TikTok community focused on self-care, healthy lifestyle habits and body confidence. “The buying experience, from enquiring about the product to making payment, was seamless. “Watching the product being demonstrated and realising I could buy it in the same app was fascinating,” he shared. ![]() He was motivated by a livestream from a home appliances brand that convinced him to make a purchase. Last October, Mr Alif Adam, an avid TikTok user and owner of waist trainer and shapewear brand, Waistlab, joined TikTok Shop. The convergence of content and commerce – often referred to as shoppertainment – gives brands the tools and resources needed to foster business growth. By harnessing the power of diverse content formats, TikTok Shop empowers these enterprises to enhance their social presence while achieving concrete business outcomes, all by engaging both new and existing customers. With its mix of shoppable videos, engaging livestreams and attractive product showcases, TikTok Shop now delivers a holistic in-app shopping experience where users can continuously discover new items, learn more from sellers and interact with other customers – an experience that sets it apart from other e-commerce platforms.Ĭentral to TikTok Shop’s mission is the support and growth of local brands and merchants, particularly smaller businesses grappling with fierce competition in a saturated market. This shopping feature has since undergone continuous enhancements to cater to evolving customer demands. In June 2022, the platform launched TikTok Shop – a one-stop e-commerce solution that connects brands, sellers, consumers and creators. The popular platform now serves as a hub for sharing fashion tips, learning new skills or languages, watching trending memes and fostering vibrant community discussions. TikTok has expanded its reach to creators across diverse fields.
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